Casino Affiliate Programs

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Casino Affiliate Programs 3,8/5 7006 votes
  • Affiliate Commissions: Four levels of commissions from 20-60%. Affiliate Signup.
  • A casino affiliate program is one of the most common and smart marketing strategies for any online casino business. With hundreds of active iGaming sites, and new sites launching all the time, operators need to turn to third party partners for assistance in advertising their casino brand to draw in new players.
  • Casino Luck Affiliates. Casino Luck Affiliates is the official casino affiliate program responsible for two online casinos: Casino Luck and NextCasino who are two leading.
  • Avalon Affiliates is the official casino affiliate program who are responsible for the marketing of Avalon78 Casino and Mango Casino. This is an online casino home to games from the likes of NetEnt, NextGen Gaming and Pragmatic Play. The casino is available in several languages and can be played instantly or on the go.

Casino Affiliate Program - Rewards Affiliates Online Gambling is one of the most exciting and profitable online industries. Our Casino Affiliate Program gives you a proven way to cash in on this explosive growth. Each month we pay our top affiliates over $50,000.

Welcome to Casino Affiliate Programs. The goal of this site is to review and rank the best programs for affiliates. As you might know, there are a lot of sites that are promoting casinos. And it can be tough to know what programs one should choose. That is the main reason for this site as there are many questions concerning the revenue share, the most natural brands to promote etc.

With that knowledge and questions – we decided to create this site. And our only goal is to be able to provide an objective and honest review of the best affiliate programs.

Here, you will find a list of the affiliate programs – based on the standard revenue share. Also, the list is based on the brands behind the projects. There is no reason for us to rank a program with brands that will not convert. As many already know, the brands and the bonuses are critical factors for recruiting new customers.

Therefore, our goal is to rank the casinos with the best brands, together with the best payout.

The Best Affiliate Programs – 2020!

FullCream Affiliates
Gday, 21Prive, 7 Diamonds, Slotnite, Hello Casino
5.0 rating
5.0 rating

What sells?

As you can see, there are a lot of programs to choose from. And that is the reality. It can, therefore, be very hard for new affiliates to know what brands and plans to choose as there are so many. I’d say the best tip if you are new to affiliate marketing regarding casino – you should choose a brand that is easy to sell. But what sells, then, you might ask? Well, it depends. This might help you:

  • Good Bonus
  • New brands
  • Never Lie
  • Popular Brands
  • Reputation
  • Testimonial

Good Bonus

A casino brand that has a good bonus will attract new players. And there are lots of casinos and lots of offers. So how do you know what a good bonus is? Well, you need to do the research.

An excellent gift doesn’t mean a high volume of free spins; it means a fair reward. For example, a unique promotion got outstanding wagering requirements in relation to the bonus.

I’d say that PlayOjo (EGO Program) is one of the best brands to choose.

The brand is easy to sell as it got “friendly” wagering requirements together with an excellent bonus for new sign-ups. And that is how you find a brand with a pleasant bonus.

New Brands

Try to sell new brands if you are new to the casino affiliate family. The reason is simple; there are so many casino affiliates already promoting the old casinos.

And it might be hard for you to ever rank on google. That is the truth. Casino affiliates are a very lucrative job, and the ones at the top will spend their money to keep their first place—Thats why you want to promote new brands. The typical affiliate doesn’t mind searching the web for new casinos, and therefore, the first place at google will be comfortable for you to take. So – always invest your time in unique brands.

Even if there are rarely any searches for the brand – it’s a significant investment. Because whenever that brand gets popular, you are on the top.

Never Lie

Casino players are not dumb. Don’t sell a false dream. Tell them the truth and build a healthy relationship. There are lots of affiliates out there that are lying to their visitors and readers.

Those sites will never have an audience that will follow their news etc. Don’t be like them. Try to develop a relationship with the ones you are writing for. Tell them about awesome bonuses and grand casinos.


But never lie. Ever. And whenever you are writing reviews about casinos online, tell the truth. If the casino is bad – tell the world! There are so many reviews out their full of lies. Try to be unique; try to be objective – whatever you do.

Popular Brands

We touched the subject earlier. Don’t aim for the most popular brands. But what does that mean? Well, the brands that you already know about. That is a popular brand. Just think of the world casino – and the brands that you associate with the casino – stay away.

The reason is simple. You will probably have a hard time ranking with these brands as there are so many casino affiliates that have invested a lot to rank on these brands.

And often, those sites are ancient. So that is another reason. A casino that is old will have antique affiliate reviews. Those are very hard to tackle if you are new in the game.

Therefore, you should, of course, sign up with the programs and rank them in whatever list you have, but don’t invest too much in the reviews as they will probably never see daylight.


You should always read reviews about the affiliate program before you sign up with them. A casino program with a bad reputation is bad for business.

Other affiliate programs will get scared. And trust me, in the casino business, there are a lot of bad brands and applications.

It might, therefore, be difficult for a new affiliate to know what labels and plans to choose—Thats why you should always read some reviews before you sign up.


The number on the thing you should look for when you are signing up with new casino affiliate programs is to look for testimonials. Why? You might ask.

Well, because if the program has a testimonial section, there is a high chance you might be able to get a backlink. And a backlink is very precious in this business.

It’s the backlinks that help us rank. Together with the content, of course.

How to become a casino affiliate

  1. Start a website!

    I suggest you start a website with wordpress. There are a million providers out there. Choose one, and choose wordpress.

  2. Sign up with casino affiliate programs

    When you have a website, sign up with affiliate programs for casino. We have listed them here, choose the one you think you can sell.

  3. Link-building

    Now, when you have your website ready together with the brands – its time to build links to your site.

Final statement

You should know that the casino affiliate business is a crushing market, especially if you are new. The reason is simple because its a very lucrative business. And that means that the ones at the top can invest a small sum of their income and never lose rank. They do this by buying links.

You will find it everywhere—links for “trusted” newspaper etc. Or from other affiliates. You should, therefore, be prepared it will be hard. If you are a total newbie, I suggest you test another niche.

There are a lot of them. However, if you think you can beat the competitors – please do. I will not stop you. And I wish you good luck!

Can anyone become an affiliate?

Yes, however, some markets are harder than others. Casino affiliates, for example, is a very tough market.

What is a good revenue share for casino affiliates?

A good revenue share is 40+. Some casino programs want some FTD before they give you a better revenue share. You often get promoted in relation to the traffic you send.

What should I look regarding casino programs?

You should look for brands that convert well.

A casino affiliate program isone of the most common and smart marketing strategies for any online casinobusiness. With hundreds of active iGaming sites, and new sites launching allthe time, operators need to turn to third party partners for assistance in advertisingtheir casino brand to draw in new players. That said, if you’re new to thebusiness side of the internet gambling industry, Top Casino Solutions will helpyou understand what casino affiliate programs are, how they work,and how they can benefit your business and contribute to your success.

The Top iGaming software platforms with casino affiliate programs

What is a Casino Affiliate Program?

Thistype of marketing strategy is not only used by casinos and other gambling operatorsto promote their brands. It is used by all types of businesses seeking to driveonline traffic to their sites to acquire new customers to spend on theirproducts and services.

Withthat said, affiliate programs are businesses that utilize a performance-basedadvertising model known as affiliate marketing, to promote theirbrands to consumers across the globe. With affiliate marketing, a business rewards(usually pays monetary compensation) a third-party publisher (a company orindividual) for generating traffic or leads to the business’ products andservices. This third-party publisher is known as the affiliate and essentially actsas a middleman between customers and businesses (e.g. casino).

Thecommission fee that the affiliate can receive by successfully having a visitoror customer click though their link to the company site, is what gives theaffiliate the incentive to find ways to promote the brand.

Inessence, casino affiliate programs are an optimal way for casino operators tosplit the efforts required to find new customers, and they are often the bestmarketing strategy for ROI (Return on Investment).

How Do Casino Affiliate Programs Work?

The waythat Online casino affiliate programs work is quitestraightforward for the most part. An affiliate functions as a small,independent marketer on behalf of your company. They typically earn acommission (e.g. a certain amount of money) each time they send one of theircustomers or visitors to your site via their unique affiliate link or banner.

Morespecifically, here’s a look at the fundamental components of how these programswork.

Who are casinoaffiliates?

A casinoaffiliate may be an individual or a company. No matter the case, the affiliate’spurpose is always the same: to make money by using their website(s) to drawtraffic to your online casino.

When itcomes to affiliate marketing in the iGaming industry, affiliates are oftenplayers of the brands for whom they advertise. As such, they typically haveexperience as online casino users and are familiar with sharing their gamingexperience with other players, which they may share via live streams, blogs,vlogs, honest reviews, etc.

In somecases, an affiliate may also have experience in operating an online casino andhave an understanding for the business side as well. Either way, regardless ofwhether they are players or professionals, the best online casino affiliatesare no strangers to the world of internet and mobile gambling.

Additionally,some affiliates may cover a wide range of information related to onlinegambling while others may have a niche website that specializes inBitcoin-focused casinos, mobile-first casinos, casinos licensed in the UK,etc.

How do casino affiliatesmake money?

Casinoaffiliates are responsible for driving traffic to a casino site. They typicallyachieve this by creating a website and providing their site visitors with avariety of interesting gambling information and media such as:

  • Honestreviews about casinos
  • Onlinecasino rankings
  • “How to”guides for popular casino games
  • Strategyguides
  • Playing tips
  • Demos ofpopular games

Alongwith this content, they include affiliate links that correspond to their chosencasino(s).

Eachaffiliate is provided with a unique URL link that they can embed in theirwebsite(s). These links track from where web traffic is coming to the casino.When a visitor/customer of the affiliate website clicks through to the casinovia the unique affiliate link, the casino pays the affiliate for the referralbased on the agreed upon affiliate reward model (more on this below).

How do affiliatespromote online casinos?

It is acommon practice among affiliates to place links and banners on their own sites.For instance:

  • Links can beembedded directly and naturally into text content (e.g. reviews, blogs, tips,etc.)
  • Links can beembedded in CTA (Call to Action) buttons (e.g. “Visit Casino”, “Sign Up Now”,etc.)
  • Banners arealso used for CTA purposes to prompt visitors to make a deposit at a particularcasino or take advantage of certain promotion, etc.

Nomatter the tactics they may use, affiliates work to bring traffic that is relevantto your brand to help with higher rates of conversion, turning visitors intodepositing players.

How do you findaffiliates?

You canget in touch with prospective affiliates through the company offering thecasino affiliate program, through advertising, via affiliate networking or anaffiliate may reach out to you.

Someaffiliates choose casinos based only on projected profits, while others willchoose casinos based on their history, to determine if they are a trustworthybrand worth advertising.

You willdiscover that many of the casino software providers that TCS reviews also offeraffiliate programs or systems or can help you get in touch with a partner whodoes.

Benefits of a Casino Affiliate Program

There ismore than one way in which one of these programs can be beneficial to yourmarketing strategies. In fact, since this advertising model is used by most inthe industry, and the competition in the market is so high, it can be thedifference between a casino rising to the top or plummeting to the bottom,especially for new sites.

Who benefits from theprogram?

Ultimately,an online casino affiliate program benefits two parties:

  1. Onlinecasino – Thecasino operator (you) uses the online reach of multiple affiliates to help themmarket their site and bring their products to more players. It provides themwith the benefit to spend more time focusing on the actual management of theirbusiness and less on having to attract new players.
  • Theaffiliate – Anaffiliate makes money by driving traffic to the casino site. They can enjoy ataste of the company’s profits without having to run a casino themselves.

What are the benefits to your business?

Hereare some of the advantages this form of marketing offers an online casinooperator:

  • HighROI – Affiliatemarketing is focused solely on performance, which guarantees high ROI. Even incases when the CPA (Cost Per Action) or commission paid to an affiliate ishigh, your revenue will always be higher because you’re receiving relevanttraffic that is converted into real sales.
  • Progressyou can measure –You can calculate and compare the amount invested in affiliate marketing andthe amount earned right down to the cent. This gives you a much better idea ofyour returns.
  • Keeptrack of success with ease –Many effective affiliate programs, such as those offered by online casinosoftware providers, have modules that allow for the easy management of theiraffiliate systems. In other words, you can analyze the performance of differentaffiliates, see how your casino is performing on different affiliate sites, anduse this information to evaluate what banners and ads work best for you andadjust your affiliate program in a way that you feel would be most beneficialto your company.
  • IncreasedCredibility – Affiliateswho are good at what they do and who have amassed a solid reputation in theiGaming world, can boost the integrity of your casino. Receiving arecommendation from a site that is respected in the industry and trusted byreaders can help to strengthen your brand and leave a positive impression withvisitors.

Different Types of Affiliate Programs for Casinos

There ismore than one type of casino affiliate programs. The four main types include:

CostPer Lead (CPL) Program – With this type of program, the affiliate receives a one-timecommission for each customer that they bring to the casino. This customersimply clicks thorough the link and signs up and that affiliate receives thecommission. There is no further action required by the customer, such as makinga deposit or gambling with real money.

CostPer Action (CPA) Program – For this program, the affiliate receives a commission only when theplayer signs up and makes their first deposit (usually a specifiedminimum amount). Depending on the rules of the program, the new player may alsohave to wager this full amount or at least a portion of it. Over time, casino operators can be moreflexible with rates, increasing it as the affiliate continues to refer moreplayers.

RevenueShare Program –This program is not unlike CPA programs in that the affiliate receives acommission when the customer registers an account and makes a deposit. However,what makes it different is that their commission is based on revenue share,which means the affiliate will receive a percentage of that customer’s losseson the site. This could be for the lifetime of the player or only for a certainperiod of time (e.g. one year). This program can result in long-term incomewith some trusted affiliate partners receiving up to 50% commission withnegative carryover.

MixedModel Program –Some programs take a customized approach where the casino may offer anaffiliate a combination of CPA and the revenue share model. In some cases, theymay even negotiate upfront payments. Usually, these types of customizableprograms are offered only to high-profile affiliates.

Affiliate MarketingTips

If youshould decide that a casino affiliate program is right for your businessmarketing strategy, here are a few tips to keep in mind:

  • Find theright affiliate marketing platform – Although it is possible for you to developyour own affiliate system according to your company’s needs, often the easiestoption is to choose a respected company that has a flexible and easy-to-useaffiliate system (such as the iGaming platform providers we review), or tochose an independent software solution for affiliate management that you canintegrate into the online casino software that you use. That said, companiesthat provide affiliate systems tend to be the most ideal options. The reason isthat they often provide effective tools within their casino software platformsthat work with your preferences and expertise, to help you to achieve the bestresults with your affiliate marketing strategies.
  • Expandyour affiliate network – There is more than one way that you can expand your network ofaffiliates. The goal is to create long-lasting partnerships with those who arerespected and whom you can trust. To attract fresh partners, place informationabout your affiliate program in media resources that are iGaming focused andconsider attending affiliate-focused exhibitions and conferences that takeplace throughout the year to learn new information, trends and to enhance yourunderstanding of the industry.
  • It’s notjust about affiliates – While affiliate marketing is an important part of your casinomarketing strategy, it isn’t the only one. Employing a diverse range of marketingtechniques (e.g. SEO, PPC, media advertising, offline activities, exhibitions,etc.) will help to increase your chances of finding success with your business.

Usa Casino Affiliate Programs

Affiliate Marketing – Final Thoughts

Best Casino Affiliate Programs

As you can see, there are different waysthat casino affiliates can benefit your business by helping you to market yourbrand and continually drive new customers to your site.

What’s more, it’s a common practice for iGaming providers who offer white label and turnkey solutions to include affiliate systems as part of their products and services. Even if they do not have their own system in place, these companies may also partner with third party affiliate marketing programs or have the necessary tools that allow for easy integration of a third-party affiliate casino program of your choosing into your platform.
Discover your options today by checking out TCS reviews!

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Las Vegas Casino Affiliate Programs

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